Colour 45350 is known as FD&C Yellow No. 8. This is used to add intense yellow colours to products. Synthetic colours are regulated and approved for safe use by different governing bodies around the world.
We add 45350 to our Vanilla Fountain Bath Ballistic, which evokes thoughts of creme brulee and gourmet custard.
Colour adds to the aesthetic of a product and enhances the experience, making the products more fun and exciting. Colour can have a profound effect on our feelings, emotions and wellbeing. For example, it is thought that the colour red makes the heart beat faster.
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